Pengembangan Personal Branding dalam Pendidikan Islam di Indonesia (2024)

Main Article Content

Abstract

This research is a literature study that aims to analyze studies on personal branding in the education area, especially islamic education in Indonesia. The search for the study was carried out online on the Google Scholar, Garuda and Moraref sites. To add insight into personal branding trends, a general search related to personal branding was also conducted, which resulted in findings that personal branding trends were found in the fields of business, politics and entertainment. Personal branding in the three fields has the same tendency, namely to use it as a strategy to influence people's perceptions of themselves and the products they produce. This study shows that personal branding is one of the soft skills development strategies for students. introduction training, The formation and development of personal branding is mostly done as an effort to provide students with insight into personal branding. With personal branding insight possessed by students, they are expected to be able to adapt and meet the demands of society and job seekers. In addition, educators also use personal branding as an effort to attract public interest in educational institutions and the learning materials it teaches.

Keywords

Personal BrandingIslamic EducationSocial Media

Article Details

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aCreative Commons Attribution Licensethat allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (SeeThe Effect of Open Access).

How to Cite

Fatimah, N. (2022). Pengembangan Personal Branding dalam Pendidikan Islam di Indonesia. Jurnal Pendidikan Islam, 13(1), 45–52. https://doi.org/10.22236/jpi.v13i1.9159

ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver

Download Citation

Endnote/Zotero/Mendeley (RIS)
BibTeX

References

Arianti, G., & Asri, R. (2019). Pengaruh Personal Branding Sandiaga Uno Terhadap Minat Pemilih Perempuan Pada Pilpres 2019. CoverAge: Journal of Strategic Communication, 10(1), 1–7. https://doi.org/10.35814/COVERAGE.V10I1.1227
Azzah, F., & A. Rahman HI, A. R. H. (2020). Analisis Personal Branding Entrepreneurship Sandiaga Salahuddin Uno Dalam Menumbuhkan Motivasi Berwirausaha Mahasiswa Universitas Mercu Buana. Jurnal Visi Komunikasi, 19(1), 96–103. https://doi.org/10.22441/VISIKOM.V19I1.9847
Febrian Anshari, R., Yuanita, S., & Novaria, M. (2016). Personal Branding of Anies Baswedan Through Facebook And Twitter Account: Study Of Image Grid Analysis in Banjarmasin Society Aged 17 – 24 Years. Journal of Government and Politics, 7(3). https://doi.org/10.18196/JGP.2016.0037
Ferdiansyah, N., & Djuwita, A. (2019). Personal Branding Valentino Simanjuntak sebagai Komentator Olahraga di Media Televisi. JURNAL Al-AZHAR INDONESIA SERI HUMANIORA, 5(2), 93. https://doi.org/10.36722/SH.V5I2.348
Franzia, E. (2015). Pengaruh Foto Profil dan Cover pada Jejaring Sosial Facebook dalam Membentuk Personal Branding: Studi Kasus Mahasiswa dan Alumni FSRD Universitas Trisakti. Humaniora, 6(3), 382. https://doi.org/10.21512/HUMANIORA.V6I3.3364
Haroen, D. (2014). Personal branding. https://www.google.com/books?hl=id&lr=&id=iKBLDwAAQBAJ&oi=fnd&pg=PP1&dq=PERSONAL+BRANDING+DI+SEKOLAH&ots=tAi9e5D74Z&sig=5JWaNRd5wYcN2M4jyb_32I_ev-Q
Hidayat, S. A., Susanto, H., Dita, S., Membentuk, M., Branding, P., & Afifa Hidayat, S. (n.d.). Strategi Dita Maharani Membentuk Personal Branding dalam Membangun Dita Maharani Language Academy di Instagram. Koneksi, 6(1). Retrieved May 27, 2022, from http://journal.untar.ac.id/index.php/koneksi/article/view/10669
Hidayaturahmah, Suyanto, & Yasir. (2020). Personal Branding Jokowi Pada Opening Dan Closing Ceremony Asian Games 2018. Jurnal Riset Mahasiswa Dakwah Dan Komunikasi (JRMDK) , 2(1), 52–59.
Indriani, S. S., & Prasanti, D. (2019). Budaya Tutur Digital Dalam Personal Branding Melalui Stiker Line Generasi Millenial. SEMIOTIKA: Jurnal Komunikasi, 13(1). https://doi.org/10.30813/S:JK.V13I1.1794
Irawatiningrum, S. (2020). Personal Branding Caleg melalui Media Sosial. Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi), 5(2), 107–115. https://doi.org/10.25124/LISKI.V5I2.3210
Islamiyah, H., & Rachman, A. (2018). PERSONAL BRANDING PEJABAT PUBLIK DI MEDIA SOSIAL. ORASI: Jurnal Dakwah Dan Komunikasi, 9(1), 1. https://doi.org/10.24235/ORASI.V9I1.2945
Juliani, W. M., & Aesthetika, N. M. (2019). Analisis Framing Personal Branding Agus Harimurti Yudhoyono pada Detik.Com. KANAL: Jurnal Ilmu Komunikasi, 6(2), 137–144. https://doi.org/10.21070/KANAL.V6I2.1936
Kadiyono, A. L. (2020). Pelatihan Personal Branding Bagi Persiapan Pengembangan Karir Mahasiswa Tingkat Akhir. International Journal of Community Service Learning, 4(4). https://doi.org/10.23887/IJCSL.V4I4.29730
Ma'rifatun, & Aminulloh, A. (2019). Strategi Personal Branding Sutiaji Dan Sofyan Edy Jarwoko Dalam Pilkada Kota Malang 2018. Jurnal Komunikasi Nusantara, 1(1), 1–9. https://doi.org/10.33366/JKN.V1I1.5
Maspuroh, U., Nurhasanah, E., Syafroni, R. N., & Sugiarti, D. H. (2022). Implementasi Literasi Digital dalam Keterampilan Berbicara Melalui Siniar untuk Membentuk Personal Branding Siswa SMA Negeri 1 Telukjambe dan Sma Negeri 1 Majalaya Kabupaten Karawang. Syntax Literate"¯; Jurnal Ilmiah Indonesia, 7(2), 2378. https://doi.org/10.36418/SYNTAX-LITERATE.V7I2.6273
Nani, D. A. DA, Ahluwalia, L., Sciences, D. N.-J. of S., 2021, undefined, & Novita, D. (2021). Pengenalan Literasi Keuangan Dan Personal Branding Di Era Digital Bagi Generasi Z Di Smk Pgri 1 Kedondong. Journal of Technology and Social for Community Service (JTSCS), 2(2), 43–47. https://doi.org/10.33365/JSSTCS.V2I2.1313
Narida, M. G. (2019). "Kang Pisang”: Personal Branding of the Jokowi's Youngest Son in the Microblogging Media. JCommsci - Journal Of Media and Communication Science, 2(1), 17–33. https://doi.org/10.29303/JCOMMSCI.V2I1.28
Natanael, S. A., & Rusdi, F. (2020). Studi Pemain Basket Samuel Pelmelay dalam Membangun Personal Branding Rookie of the Year Indonesian Basketball League (IBL). Prologia, 4(2), 251. https://doi.org/10.24912/PR.V4I2.6498
Nurhalimah, N., & Turistiati, A. T. (2019). Instant Personal Branding Calon Legislatif Melalui Instagram. Jurnal Komunikasi Global, 8(2), 174–189. https://doi.org/10.24815/JKG.V8I2.14971
Payanti, N. D., Pratiwi, W. D., & Nurhasanah, E. (2021). Analisis Kalimat Imperatif Video Dr. Richard Lee di Youtube dalam Pembentukan Personal Branding dan Dimanfaatkan sebagai Bahan Ajar Teks Prosedur. EDUKATIF"¯: JURNAL ILMU PENDIDIKAN, 3(6), 4007–4013. https://doi.org/10.31004/EDUKATIF.V3I6.1273
Permata, S. (2022). Pembinaan Strategi Personal Branding Melalui Kegiatan Public Speaking Bagi Siswa Smkn 49 Jakarta Utara. Jurnal IKRAITH-ABDIMAS, 5(1), 55–60. https://journals.upi-yai.ac.id/index.php/IKRAITH-ABDIMAS/article/download/1564/1282
Saputra, A. R. (2019). Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election. Widya Komunika, 9(2), 63. https://doi.org/10.20884/1.WK.2019.9.2.1746
Sastrawati, N. (2017). PERSONAL BRANDING DAN KEKUASAAN POLITIK DI KABUPATEN LUWU UTARA. Al Daulah"¯: Jurnal Hukum Pidana Dan Ketatanegaraan, 6(2), 276–287. https://doi.org/10.24252/AD.V6I2.4882
Setiawan, D., & Nurmandi, A. (2020). Sandiaga Uno"¯: Personal Branding di Twitter. Jurnal Public Policy, 6(1), 19. https://doi.org/10.35308/JPP.V6I1.1657
Stevani, S., & Widayatmoko, W. (2017). Kepribadian Dan Komunikasi Susi Pudjiastuti Dalam Membentuk Personal Branding. Jurnal Komunikasi, 9(1), 65. https://doi.org/10.24912/JK.V9I1.225
W., R. Y. P., Suryana, A., & Arifin, H. S. (2022). Personal branding Ridwan Kamil dalam program Gerakan Pungut Sampah. Jurnal Manajemen Komunikasi, 6(2), 163–182. http://journal.unpad.ac.id/manajemen-komunikasi/article/view/31319
Wendyanto, C. M., & Utami, L. S. S. (2022). Pengaruh Personal Branding terhadap Loyalitas Penggemar (Studi Kasus Kuantitatif pada Grup K-Pop BLACKPINK). Koneksi, 6(1), 157. https://doi.org/10.24912/KN.V6I1.15533
Widaningsih, T. T., Santoso, B., & Fahmi, H. A. (2021). Representasi Nasionalisme sebagai Personal Branding Suporter Bulutangkis Haryanto di Media Sosial. Jurnal Ilmu Komunikasi, 19(1), 42. https://doi.org/10.31315/JIK.V19I1.4568
Widiastuti, T. W. (2017). Analisis Elaboration Likelihood Model dalam Pembentukan Personal Branding di Twitter. Jurnal ASPIKOM, 3(3), 588–603. https://doi.org/10.24329/ASPIKOM.V3I3.107
Yuliani, R., & Dida, S. (2018). Personal Branding Selebritas dan Bisnis Online Shop. Mediator: Jurnal Komunikasi, 11(1), 10–19. https://doi.org/10.29313/MEDIATOR.V11I1.3617