If you’re looking to improve your restaurant menu website design, this guide is for you.
Just as a chef crafts the perfect dish with a blend of aesthetics and taste, designing a restaurant menu website requires the same attention to detail and creativity.
So in this guide, we’ll walk you through:
- Why restaurant menu website design is important.
- 5 restaurant menu website design examples and how you can achieve them.
The way you present your dishes can set you apart from the competition, and the same holds true for your online menu. When it comes to your restaurant website, making a strong first impression is important. A well-designed menu website, therefore, is your ticket to standing out.
Ready to whip up a digital menu that leaves a lasting impression? Let’s delve into the art and science of restaurant menu website design.
Why restaurant menu website design is important
A physical menu sets the tone of a restaurant. Similarly, an online menu‘s design shapes a diner’s online ordering journey.
Your online menu’s design can greatly influence a customer’s decision to dine with you. Let’s break down why this design aspect is so crucial.
First impressions count
When visitors land on your menu page, they instantly form opinions. A sleek design speaks of quality and care. A messy one? It might turn diners away.
Your design is your digital welcome mat, setting expectations immediately.
Smooth user experience is key
It’s not just about good looks. Your restaurant menu website design should be easy to navigate and use.
Visitors should effortlessly browse sections, see dishes, and check prices. They should be able to go from your homepage, to your restaurant menu with ease. After all, a smooth experience can lead to more orders or visits.
Good restaurant website design drives orders
Great restaurant website menu design can boost sales. Highlighting specials, a clear call to action, and a simple checkout can nudge visitors to order.
Every design detail, from fonts to photos, can sway a decision. So when designing your restaurant menu online, the template, website builder, and web design matter more than we think.
Your design, your brand
Your restaurant is unique. Your online menu should echo that. Whether it’s a chic bistro or a casual eatery, your web design should mirror your brand. It’s a chance to showcase your restaurant’s essence with a high-quality food menu that improves sales on your ecommerce store.
So now we know the benefits of focusing on good restaurant menu website design. Next, we’ll dive into 5 restaurant menu website design examples and how you can achieve them.
5 restaurant menu website design examples and how you can achieve them
With the benefits of improving your restaurant menu website design in mind, let’s take a look at some real-world examples.
As we explore these designs, we’ll highlight their standout features and show you how you can replicate similar results using Orderable.
But first, what is Orderable?
Introducing Orderable: The tool to help you create better restaurant menu design
Orderable is tailored for restaurants aiming to enhance their online ordering experience. A significant portion of dining decisions are made online, so having a platform like Orderable can be a game-changer.
Orderable provides a seamless, user-friendly online ordering experience for your customers. Coupled with WordPress and WooCommerce, customers can order food delivery or pickup straight from your website.
Of course, it also helps you create your own restaurant website menu, so customers can order dishes, customize them, and pay for them all in one place.
The best part? Orderable charges no additional fees. So, restaurant owners, your profits are yours.
Here are some of Orderable’s standout features, especially tailored for restaurant menu website design:
- Customizable menu layouts: Tailor your online menu to match your restaurant’s branding and aesthetics.
- Product labels: Easily label dishes based on dietary preferences or popular choices.
- Dynamic customization options: Allow customers to customize dishes, adding or removing ingredients as they prefer.
- Allergen & nutritional information: Provide essential details for each dish, catering to health-conscious diners.
- Cross-selling capabilities: Suggest complementary dishes or add-ons, enhancing the ordering experience.
- Streamlined checkout process: Offer a hassle-free checkout with clear pickup and delivery options.
5 of the best restaurant website menu designs
So now we know what Orderable can do. Next, let’s delve into the restaurant menu designs and see how Orderable can help replicate their success.
Design example 1: Itsu
Itsu is a popular health-conscious restaurant chain known for its fresh and flavorful Japanese-inspired dishes.
Standout design elements
Itsu’s online menu is designed with clarity in mind. It’s a simple minimalist design that features some simple product photography – mimicking the deceptively simple Japanese-inspired dishes.
One of the most noticeable features is the dietary product labels. These labels allow customers to quickly identify dishes that align with their dietary preferences, such as vegetarian, vegan, or gluten-free.
Why these work
In today’s health-conscious world, diners appreciate transparency. By clearly labeling dishes based on dietary preferences, Itsu ensures that customers can make informed choices without digging deep into each dish’s details. This enhances the user experience and builds trust with the brand.
How to achieve this with Orderable
Orderable offers a similar feature with its product labels. Restaurants can easily label dishes based on dietary preferences, or promotional labels such as ‘Popular’, ‘Chef’s Choice’, or ‘Going Fast’.
These labels can be completely customized to suit your store, changing the color scheme, text, size, and placement to suit you.
By integrating these labels into your online menu, you can provide a transparent and user-friendly experience similar to Itsu’s.
Design example 2: Domino’s
Domino’s is a well-known global pizzeria giant. Its online menu is all about customization.
Standout design elements
The highlight of Domino’s online menu is undoubtedly the pizza customization options.
Website visitors can tailor their pizzas, choosing the type of crust, toppings, and sauces to create their perfect mouth-watering pizza.
This is done in a simple, straightforward, and easy-to-understand way. With each step of customization is clearly marked out to help customize make decisions quickly.
Why these work
Customization gives customers a sense of control and involvement. By allowing them to tailor their pizzas, Domino’s offers a personalized experience, ensuring that customers get exactly what they want in the simplest way possible.
How to achieve this with Orderable
Orderable‘s dynamic customization options are perfect for restaurants looking to offer a similar experience.
You can allow customers to customize dishes, adding or removing their preferred ingredients, ensuring they get a meal tailored to their tastes.
These add-ons can be completely customized with photographs, names, and additional fees should you need to include them.
Design example 3: Wagamama
Wagamama is a beloved Asian-inspired eatery. Its online menu emphasizes transparency.
Standout design elements
Wagamama has always prioritized transparency as part of their restaurant’s theme. So, it’s no surprise that their menu provides detailed allergen and nutritional information for each dish.
This addition caters to health-conscious diners and those with specific dietary needs.
Why this works
Providing detailed allergen and nutritional information builds trust and caters to a growing segment of diners who value this transparency. It ensures customers can make informed choices, enhancing their overall dining experience.
Without this addition, customers will need to spend time asking staff or online support about ingredients. Or they just won’t order at all.
How to achieve this with Orderable
Orderable allows restaurants to add allergen and nutritional information to their menu items easily.
Adding this is straightforward. Orderable comes with a built-in nutritional table. So all you need to do is fill in the required sections, and Orderable will add it to your dish.
If you want to keep things simple, add allergen information instead, and Orderable will add this too.
By integrating this feature, you can offer a transparent dining experience similar to Wagamama’s.
Design example 4: Olive Garden
Olive Garden is known for its Italian-American cuisine. Their online menu effectively uses cross-sells.
Standout design elements
Olive Garden’s menu features cross-sells, suggesting complementary dishes or add-ons to enhance the meal.
These appear on each dish’s page under headings like ‘Would you like to add a beverage?’, ‘Would you like to add a $6 take home entree?’, and ‘Great pairings for this meal’.
Why these work
Cross-sells can increase the average order value by encouraging customers to try additional items or add additional dishes to their order.
Olive Garden has mastered this technique, making it incredibly easy for customers to order additional items quickly.
This technique also enhances the dining experience by suggesting complementary dishes that diners might enjoy.
How to achieve this with Orderable
Orderable also offers restaurants the ability to add cross-sells to their online menu. These can be completely customized and tailored to your business. Appearing once a customer has added a dish to their cart.
By suggesting related items or promotions, you can enhance the ordering experience and potentially increase sales.
Design example 5: The Cheesecake Factory
The Cheesecake Factory is a renowned eatery known for its extensive menu. Their online ordering system offers an improved checkout process.
Standout design elements
The Cheesecake Factory’s online menu features a streamlined checkout process with clear options for pickup or delivery, ensuring a hassle-free experience for customers.
The checkout allows customers to select their nearest location and a time for pickup/takeout or delivery. The design and layout is informative but easy to use and simple, so customers can see all the information they need at a glance.
Why this works
A smooth and clear checkout process reduces potential friction points, leading to higher conversion rates. Customers appreciate a straightforward process, especially when it comes to finalizing their orders.
With the additional slots for delivery and pickup, The Cheesecake Factory makes ordering from them not only simple but convenient too.
How to achieve this with Orderable
Orderable upgrades the existing checkout in your WooCommerce/WordPress theme to one that’s designed specifically with restaurants in mind.
It provides an intuitive checkout process, allowing customers to choose between pickup and delivery options easily. Customers can pick between these services and select time/date slots to suit them.
By integrating this feature, you can offer a seamless ordering experience similar to The Cheesecake Factory’s.
Revamp your restaurant menu website design today
Your restaurant’s menu serves as a window into its brand, ethos, and commitment to customer satisfaction. As many diners discover restaurants through online platforms, the design and functionality of your menu website play pivotal roles in influencing their choices.
For WooCommerce store owners, Orderable is an invaluable asset. It provides a range of features specifically designed for the restaurant industry, ensuring your online menu is both attractive and user-friendly.
With customization options, product labels, allergen information, and efficient checkout, Orderable can significantly enhance your restaurant website.
